General Mills

Project Breif

Communicating Company Wide During a Pandemic

The goal of this project was to develop a series of videos to help General Mills communicate to their entire workforce during the pandemic. I worked closely with the client to identify key branding elements and work on the overall script. One of the challenges/opportunities was integrating their required videos and/or visual elements.  Many videos sent over were shot on a phone or laptop webcam. The solution was to add color overlays that lined up with the rest of the motion graphics.  

Categories

Motion Graphics

Programs Used