Caribou Coffee

Green Screen Video | Photo

Mobile App Launch

One of the many projects for Caribou Coffee I have worked on was the release of their new mobile app. The app was still in the finishing stages of development when we shot this, and we used green screen phone background to set the stage for the app screen. I then tracked the green screen and input the app screen. Then I decided some fast zoom transitions would help tie the scenes together as if you get warped into holding your order.

Ready When You Are

Further promotion of the Caribou App, they wanted to shoot a variety of drinks being made to convey a coffee that is ready when you are. The client wanted to have flexibility with the background along with the consistency that comes with studio shoots vs. in an actual store. Additionally, all drinks were requested to be video and photo. We shot all the drinks on green screen then I keyed out the drinks, added in the backgrounds, fixed any green spill, and color corrected to match the inside of the store.

Photos

The main challenges and opportunities with the photos were:

Masking out all drinks

Removing green Spill

Color Balancing to match the warmth of indoors

Creating transparencies in ice and cups when applicable