About me

about me

Let’s Get Acquainted

Hey! I’m Ryan Ferrian, a multi-media designer with a background in digital marketing. I am a passionate and dedicated individual with a love for creativity and problem-solving. I believe that every challenge is an opportunity for knowledge and innovation.

I thrive in dynamic and collaborative environments, where I can contribute my unique perspective and ideas while also learning from others. As a lifelong learner, I am constantly seeking new knowledge and staying up-to-date with the latest industry trends and technologies. This allows me to bring fresh and innovative solutions to the table.

In addition to my technical skills, I also value strong communication and interpersonal abilities. I understand the importance of effective collaboration and actively listening to clients and team members to ensure that their needs are met. I believe in building relationships and open communication, which ultimately leads to successful projects and satisfied clients.

Outside of work, I enjoy the outdoors and pushing my physical limits through sports such as trail running, mountain biking, skiing, and climbing. These outlets help demonstrate personally the benefits of hard work and dedication.

If you’re looking for someone who is dedicated, reliable, and always striving for excellence, I would love to connect and discuss how I can contribute to your projects or organization.

Thank you for taking the time to learn more about me. I look forward to the opportunity to work together!

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My Resume

Detailed work experience and education

MY SERVICES

My Education and Skills

University of St. Thomas

Business Marketing

2009-2013

Minneapolis College of Art and Design

Graphic Design, Photoshop, Motion Graphics, CSS

2012-2014

Adobe After Effects

Adobe Photoshop

Adobe Premiere

Adobe InDesign

Adobe Illustrator

Adobe Audition

Adobe Lightroom

Adobe Animate

Blender

3D Builder

Web Design & Management

Experience in WordPress, Squarespace, Wix, and more

Google Analytics

Email Marketing

Experience using Hubspot, MailChimp, and Constant Contact

CRM

Experience using Hub Spot, Sales Force, Monday, and FreshWorks suite

MY RESUME

My Work History

Fresh Coast Collective

Minneapolis, MN – Remote

Editor/ Web Designer

March 2018 – Present

Team Collaboration  | Content Management | Video Production & Editing | Photo Editing | Animation | Motion Graphics

  • Create video and photo content for small to large businesses
  • Assist in creating successful strategic marketing plans for a medley of clientele across different industries
  • Work with internal team and clients to establish schedule, expecations, and ultimate vision of projects
  • Create and/or update websites for various clients along with managing hosting responsibilities when applicable
  • Assist in studio responsibilities: overall set setup, lighting set up, setting up and styling photos.
  • Manage digital assets and files for organization, backups, and work efficiency 

Web Design

Animation

Photography

Video

Vertical Endeavors / Nicros Inc.

St. Paul, MN

Creative Team Lead

August 2016 – March 2018

Team Management | Digital Marketing Strategy | Social Media Management | Creative Marketing Services

  • Managed the marketing and advertising efforts for all six Vertical Endeavors Rock Climbing facilities and Nicros Inc.
  • Responsible for the creation and management of Vertical Endeavors and Nicros website content using WordPress and Magento
  • Develop social media strategies for VE and Nicros
  • Create email marketing campaigns and track effectiveness through open and click rates
  • Assist with designing digital and print materials.
  • Responsible for photography of products and athletes
  • Manage the creative team and communication between the various facilities and marketing department to ensure all needs are met.
  • Designed tradeshow booth and marketing materials as well as attending tradeshows

Web Design

Athlete Photography

Graphic Design

Product Photography

As the Creative Team Lead I was responsible for taking photos of all new handholds that we released and adding them to our print catalogs and website. This process involved masking hundreds of photos according to set guidelines. 

Catalog Design

In addition to capturing and organizing all products, I was also in charge of designing updated catalogs for use at Tradeshows. Upon analyzing our competitors, we approached this by having a strict Product-focused catalog available for people to see along with a Lifestyle-focused version of our newest prodcuts to present a more compelling sale.

Hammer Nutrition

Whitefish, Montana

Marketing Coordinator

April 2015 – May 2016

Team Management | Marketing Strategy | Social Media Management | Creative Marketing Services

  • Create and manage monthly social media plans.

  • Manage sponsored athletes and brand ambassadors.

  • Assist with magazine content and photos: “Endurance News”

  • Research and manage advertising opportunities within a set budget for mail, print, and web.
  • Created and managed promotional campaigns  throughout the year
  • Assisted in the launch of a new logo / packaging

Digital Asset Management

As the Marketing Coordinator & Sponsored Athlete Manager at Hammer Nutrition, I was responsible for collecting and organizing hundreds of photo assets. I then supplied our graphic design team with appropriate imagery for many different tasks including the creation of our magazine Endurance News

Content Planning and Creation

I also played an important role in creating an outline for each magazine issue and recommending topics that should be covered based on industry research, social feedback, and customer questions. Once an outline was created I assisted with assigning writing responsibilities to appropriate people, collected photos, and interviewed athletes.